Conventional wisdom says there is a significant trade-off between business and social benefits. Many believe that business success comes at the cost of social well-being and that social benefits harm profits. On the contrary, the concept of shared value suggests that social and economic values can be created together by addressing social issues with a business proposition. As Michael Porter explains, shared value is not the same as corporate social responsibility or philanthropy. Rather, creating shared value is about the core of the business strategy.
In this session, Professor Michael Porter will discuss the concept of shared value and how it can be applied to philanthropic undertakings in urban settings. As the father of modern business strategy, Professor Porter is an expert in competitive strategy for both the corporate world and the social field. In this Keynote Address, he will examine the link between shared value and philanthropy in the context of cities’ competitiveness and social progress.